The Flip Side

By Carl and Larry Rosenbaum

Paperback 

Birthed by Chicago natives Carl and Larry Rosenbaum, “The Flip Side” grew from an idea into a store and then into a chain. Somewhere along the way, those stores sprouted an entire second identity as Chicago’s premier concert promoter, putting on some of the biggest rock shows Chicago saw in the ‘70s and ‘80s.

In so many ways, Flip Side defined music for hundreds of thousands of Chicagoland music fans.

The Flip Side: Where Chicago Rocked takes you through the lifespans of both the record store chain as well as their concert business. We’ll give you a look ‘behind the counter’ and show you how everything was built, how it all lived and breathed, and we’ll share many of the fun and not-so-fun stories that took place. More than that, we’ll give you a warm look back and a chance to revisit what was a great time in Chicago and an even better time in rock and roll.

As Emerson, Lake & Palmer so famously once said, welcome back my friends to the show that never ends. We’re so glad you could attend, come inside, come inside…